Principles Invitation - May - 5 3 spots only

The Promise

In 4 months, you will be fully confident in scissor work, precision cutting, and understanding exactly how to use shape and structure on every single client, no matter the hair, texture, length, or style.

Not kind-of confident.

Not mostly confident.

Fully confident.

You will stop guessing. You will stop adjusting mid-cut. You will know exactly what you are doing and why before you make a single move.

That is the outcome.

PRINCIPLES is the operating system you install and keep running. The foundation is built in 4 months. What you build on top of it has no limit.

If it doesn’t work?

We offer a 100% money-back guarantee to back it up!

I’ll get into more about that in a second

What's inside:

Become the most respected authority for hair knowledge in your area (Even if you have less than 12 months of experience!)
How to manipulate hair to create ANY style, at ANY length. All it takes is 2 shapes!
Be the Go-To for cutting advice. Even your boss will ask how you do it
How to steal your competitors’ clients - also works on clients in your shop, who go to other barbers (WARNING: Use This Ethically!)
Become an Educator! (D-Lo only had 5 months experience before teaching his first class)
Attract high-paying clients who travel further, tip heavily, and are more loyal
Have every other Barber in your area looking up to you as the leader. This builds your brand without trying
Get FULLY BOOKED months in advance and have brand opportunities GALORE (Without a big following)
Remove any ANXIETY of mid-long haircuts and confidently cut any client who sits in your chair
Become the GOD of sections, even if your sections looked like shyt before

+ So much more!

Why PRINCIPLES Exist

The industry is shifting.

Clients are demanding:

• More scissor work

• More shape

• Longer lasting

• More natural structure

• Higher standards

Most barbers were never properly taught structure. They were taught to copy.

They were taught steps. They were not taught shape.

Precision is now the separating factor.

PRINCIPLES is designed to install it properly.

The 3-Phase Development Model

This is not a subscription.

It is a development program.

Phase 1: PRINCIPLES Stage (Months 1–4)

This is where we rebuild your foundation.

You will learn the exact four shapes I teach globally in my in-person education

The same four shapes

You will learn:

• Shape structure better than barbers with 10+ years of experience

• Elevation control, so that you know EXACTLY how to build or remove weight every single time

• Section so clean that Barbers online will ask you for education

• Understand Over-direction so much that your boss asks you for advice

• How to use Body positioning to make shape creation effortlessly simple, even a 5-year-old understands it

• How to use Tension logic (which is the BIGGEST destroyer of shapes) so that you never build up unnecessary weight again

A core tenet of PRINCIPLES is to teach you the WHY’s.

So we go deep into theory land to help you understand why we cut the way we cut.

This is done through theory videos and LIVE breakdowns

This phase is about confidence and standards.

You stop guessing. You stop adjusting mid-cut.

You begin cutting with intention. These four shapes are not trends.

Trends come and go, Principles don’t.

They are the foundations of everything that you will build for the rest of your career.

Phase 2: SYNTHESIS Stage (Months 5–7)

This is where most barbers plateau.

You won’t.

In this stage, we apply everything from Phase 1 and begin creating what I call:

“Impossible Shapes”

Shapes that don’t “exist” as fixed templates.

You combine structures. You manipulate weight.

You control the silhouette deliberately.

This is where technical depth becomes creative authority.

Your understanding moves from:

“I know the shapes”

to,

“I can build any shape.”

This is where you separate yourself.

Phase 3: QUANTUM Stage (Months 7–12)

By this stage, you are no longer guessing.

You are operating at a higher standard.

By this point, you will be cutting hair like nobody else.

You will be by far the most knowledgeable and respected Barber in your area, and you start to imagine becoming an educator - if that is something that you want

If You Want To Become An Educator — This Is Where You Start

You cannot teach what you do not own…

The 4 shapes you will learn inside PRINCIPLES are the exact same 4 shapes I teach in my in-person education around the world. The ones people pay £650-£950 per day to learn from me directly.

If becoming an educator is where you want to go, this is the foundation you build it on.

There is no shortcut to that level. But this is the most direct path to it.

Beyond The Haircuts

I have just announced The Monopoly Code, which is a full-blown brand-building program built directly inside the PRINCIPLES program to help you build authority in your area and dominate online - without trying to be famous.

You will come behind the scenes to see exactly how I am building my personal and business brand.

You will learn all the secret sauce that goes on “under the hood” that nobody knows is happening, and you will learn how to build a reputation and a name in the industry that makes you the only option to choose for your services.

Because technical excellence alone does not build a career. You need to know how to be seen, chosen, remembered, and respected.

Inside PRINCIPLES, you will develop it all.

Weekly Structure

Every week inside Principles:

• Unlock new shape + Dissect on Head sheets LIVE to understand the WHY’S

• Haircutting and cognitive reviews (You will strengthen your decision-making, not just your haircuts)

• Structured shape focus, making you the leading authority in your area for precision cutting and high standards

• Technical correction so that you know exactly what NOT to do next time (INSTANT Improvements)

• Direct video feedback to download and study unlimited times

This is not passive.

You will cut.

You will submit.

You will improve.

Who This Is For

This is for:

• Full-time working barbers/hairstylists

• Professionals with a client base

• Barbers/Hair stylists ready for the next level

• Individuals ready to commit to depth

This is not for:

• Hobbyists

• People looking for cheap content

• Those unwilling to receive critique

The room is designed to keep the unserious out.

100% Money Back Guarantee

PRINCIPLES is a 12 month development program. But I am so confident in what we build together that I am offering something nobody else in this industry is willing to offer.

Show up for six months. Attend the calls. Put in the practice. Engage with the curriculum. Do the work.

If at the six month point you have genuinely shown up, genuinely put in the effort, and you do not feel like your cutting has improved and your knowledge has grown, I will give you every penny back. No argument. No drama. Full refund with a smile.

I am offering this because I know what this program produces in people who commit to it. I have seen it too many times to doubt it. The guarantee is not there because I am worried about the outcome. It is there because I want to remove every possible reason you might have for not starting.

The only way you do not improve is if you do not show up. And if you show up, I will make sure you improve. That is my commitment to you.

The Investment

Only £197 to get started, that's less than 2 haircuts per week @ £25 per cut

Free Bonuses when you join:

Bonus 1: Free copy of The Modern Haircutting Manual (Used to be £200, but it is no longer available anywhere). Not online. Not in person. Nowhere ever. You cannot buy this Manual ever for ANY price.

I even turned down £700 for this simple little manual that has built my whole global education business into what it is today - and you get the digital version for FREE when you decide to join PRINCIPLES today

Bonus 2: PHYSICAL Certificates on your progress that I will send to your address

Bonus 3: You will receive a 30min 1-1 strategy session with me to build your 120-day improvement plan

Bonus 4: 50% Off In-Person education with me anywhere in the world

You can either come to me, or if I am in your city or country, you can learn for half the price

For example, a 2-day class is £1,000, but you get it for £500 (group pricing)

Or a 4-day class is £1,500, but you would get it for £750 (group pricing)

The Decision

The industry is evolving.

Precision and shape creation in mid-long hair is rising.

Shape and online presence matter more than ever.

Building a reputable and respected brand is becoming more mandatory each year.

You can stay where you are

Or you can install the proven operating system

If you’re interested in joining, reply to the email or send me a DM on Instagram with “I’M IN” and we will arrange a free strategy call to see if we’re a good fit for each other

Nathshapes